In collaboration with G-Star, the Dutch jeans and fashion label, Leica Camera AG, Solms, presents a limited special edition of the Leica D-Lux 6 compact camera. Inspired by the successful G-Star RAW collection, the new Leica D-Lux 6 ‘Edition by G-Star RAW’ features an unusual colour concept. Its distinctive look, equally unique and timeless, makes it a stylish accessory for fashion aficionados who appreciate extraordinary products with an extra-special touch.
Managing Director of Leica Camera Asia Pacific, Mr Sunil Kaul says, “The audacious elegance and edgy design of the D-Lux 6 Limited Edition G-Star RAW pumps a new and fresh look to the popular Leica digital compact model. Combines functionality with a bold design, this collaboration brings a whole new energy to Leica enthusiasts who will be looking forward to the special model with much anticipation.”
The body of the Leica D-Lux 6 ‘Edition by G-Star RAW’ is finished in the typical RAW design, and features the script ‘LEICA BY G-STAR RAW … JUST THE PRODUCT’. This special edition’s leather trim is also unique – in fact, it is used for the first time ever on a Leica compact camera. The distinctive dot structure plays an essential role in defining the outstanding style of the Leica D-Lux 6 ‘Edition by G-Star RAW’ and lends the camera particularly effective grip characteristics.
The Leica D-Lux 6 ‘Edition by G-Star RAW’ comes as a set including a camera case in brown leather in the RAW look, branded with the G-Star logo. The set also includes an exclusive carrying strap and a matching hand strap, both in the same leather as the case. The Leica D-Lux 6 ‘Edition by G-Star RAW’ is a worldwide limited special model and is now available from selected Leica Stores.
G-Star has previously collaborated in RAW crossovers with companies like Land Rover, Vitra and Cannondale – companies whose products stand for the ideal fusion of classic manufacturing traditions and groundbreaking technology. The Leica D-Lux 6 ‘Edition by G-Star RAW’ is the latest designer product to follow in the footsteps of the RAW Defender, the RAW Ferry, the RAW Cannondale and the RAW Prouvé. The G-Star and Leica brands are united in their appreciation of premium-quality products that are characterised by authenticity, long life and functional design.
The technical specifications of the Leica D-Lux 6 ‘Edition by G-Star RAW’ are the same as those of the standard model. The Leica D-Lux 6 combines a fast lens with a 1.7″ CMOS image sensor that is especially large for this compact camera format. This enables it to achieve an imaging quality that sets entirely new standards for its class.
With a zoom range of 24 to 90 mm (35 mm equivalent), its lens is ideal for a broad spectrum of photographic applications and makes the camera particularly versatile for everything from macro shots and wide-angle architectural and landscape photography to photojournalism and portraits. A comprehensive range of features – including automatic mode, manual setting options and full-HD video recording capability – expands its users’ creative horizons. Its intuitive handling concept provides ideal support in all situations to guarantee that every moment is captured in dazzling quality.
G-Star RAW is a modern denim label marketed by the Dutch jeans and fashion label. Since its launch in 1989, the successful G-Star label has enjoyed a reputation as a denim pioneer and is famous for its legendary jeans styles. The company’s philosophy has always revolved around the principle ‘just the product’, and maintains a constant focus on unconventional craftsmanship in denim. With its 3D denim concept and the launch of G-Star Elwood using only untreated RAW denim fabrics, G-Star set new fashion standards in the denim segment. Find out more on www.g-star.com.
About Leica Camera AG
With a long heritage of over 162 years in quality German engineering, Leica hand-crafts the world’s finest cameras, the world’s most brilliant lenses and sport optic tools. We capture and preserve memorable moments for the world with customer-orientated, inspirational, premium solutions. Leica helps transform vision into personal creative fulfilment, in many cases nurturing a fervent passion for expression that spans the decades.
Leica Camera has been in the frontline of photojournalism or presenting photographs taken by international photographers through its galleries that offer access to life’s hidden stories. In Germany, we build the world’s finest cameras and nurture the true iconic soul of photography.