The controversial Hassleblad Lunar is finally going on sale at US$6,995. There were many critiques saying that this model is a re-badge Sony NEX7 The Hasselblad Lunar has had a mixed reception since it was unveiled at photokina last September, with some photo industry observers griping about the quasi-Sony camera’s expensive camera’s price tag, and others questioning the unusual design options for the Lunar, including the choices of a wood, carbon fiber, or leather (and other materials) handgrip.